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Fireworks, confetti descending, your phone ✨buzzing✨ with 'Welcome your new student!' email notifications.
In the beginning, there was so much excitement! You were so ready to open cart for your course, and yes, you’ve had a handful of sign-ups, but it's not the resounding success your excitement led you to believe.
At this point, you're not sure if it was your sales page, the way you laid out your course, or the accessible pricing package you didn't think to include. Perhaps you're grappling with the idea that the money you spent on Facebook Ads and landing page designers was a total waste.
Here’s the good news — this part is where the magic happens! If you take the time to engage with your efforts and turn feedback into growth, you’ll be able to overcome the mammoth hump almost every course creator faces.
Green flags, red flags, growth.
Now is actually the perfect time to figure it all out.
Because you’ve been out in the world for a minute, you’ve had the opportunity to see what’s working and what hasn’t been cutting it. You may not have the experience yet to know where those tweaks need to be made to make it work, but that’s where this audit comes in!
Here’s what you’ll get:
- A rubric detailing your current standing in relation to industry benchmarks so you have a strong idea of where you could be and what to work toward. The rubric covers:
- Curriculum (Concepts, frameworks, impact)
- Conversion factors (Know, like, trust factor)
- Copywriting (Sales pages, course and module descriptions)
- Traffic (Sources, volume)
- Positioning (Value proposition, differentiation)
- Overall clarity (Customer journey, engagement)
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A detailed list of current green flags (what to double down on) and red flags (what to nix or fix) accompanied by 5-12 very actionable recommendations to guide your overall strategy and next steps.
- Don’t worry if it feels like a lot — you'll also receive a 90 minute call to go over all of the recommendations and have the opportunity to ask as many questions as you need to gain clarity around next steps and your overall strategy.